Many customers are abandoning traditional means of finding businesses and organization such as the phone book. They now turn to the web and the many search engines to find products and services. A web site is an essential element in any modern marketing strategy. If these potential customers are to find your organization, you need to have an online presence.
Increased Reach of your Marketing
A web site can be accessed from anywhere in the world. Through your organization’s web site, you can reach potential customers outside the immediate geographic location of your organization.
Better Customer Service
There is nothing more annoying to customers than having to wait for someone to pickup the phone. A web site with effective tools that customers can use to contact your organization can prevent customer alienation. By using electronic communications to respond to clients, it is often possible to provide them with more information than over the phone. It is possible to provide customers with links to the information they need.
Better Sales Leads
By providing basic information on your products and services online, customers can learn their basics. When combining this information with proper encouragement to contact your organization, you can generate better sales leads.
When customers, potential employees, investors, and lenders see that your organization has a professional looking web site, it shows them that your organization is serious.